In the post-broadcast era, audiences and fandoms have evolved into 'users', 'influencers', and 'co-creators' who co-opt and manipulate digital media to create their own communities, stories, and experiences.

In this course, you will investigate how stories and audiences interact. You will explore storytelling modes and methods, fan practices, audience identification and measurement, and the distribution of digital media in the platform economy.

You will produce media works that activate different storytelling modes to engage your audience, and reflect on your narrative and engagement strategies.

Your practical work will be informed by and critically engage with academic and scholarly ideas through learning materials, your own research, class discussions, and writing.