Course Summary
The Business Research Design course is designed to provide you with the necessary knowledge and skills to design and conduct research studies in a business setting. This course covers the research process from problem identification, literature review, and hypothesis formulation to data collection, analysis, and interpretation. The course discusses both quantitative research methods and qualitative research techniques.
The course is divided into two parts: theory and practice. In the theoretical part, you will learn the foundations of research design, including research methods, sampling techniques, and measurement, while also incorporating Indigenous perspectives, SDGs, and ESG principles. In the practical part, you will apply your knowledge to a real-world research project that considers these perspectives and principles, where you will design, conduct, and present your research findings.