This course links communication theory with the practice of financial communication and investor relations. You will investigate the strategic management of information flows between an organisation and its stakeholders, investors and markets.

You will explore how to promote and enhance financial reputation when reporting financial news, working with analysts, handling business media, and managing engagement with shareholders and investors. You will also combine your knowledge of how investment markets work from a communication perspective and how to communicate with key stakeholders such as the media, investment community, shareholders and consumers of financial products.