Course Summary
In this course you will explore what to do if an issue or crisis threatens an organisation, and how effective response demands commitment and involvement across all areas of management. The reputation of an organisation can be damaged overnight in the current digital media environment. The identification of issues and how an organisation responds to them is fundamental to understanding modern crisis and risk communication.
This course provides an overview of key concepts in issues, risk and crisis communication, using case studies to examine the concepts in action. You will explore how issues and risks are communicated and how appropriate communication can make the difference between issues escalating into a crisis or resulting in a public that understands. The perspectives of both the producers and receivers of the messages will be explored as well as the core concepts of trust, reputation, credibility and control.