This is a course that integrates knowledge and skills from various disciplines such as branding, design thinking, consumer behavior, services marketing,market research and strategy. A new generation of businesses has a fresh trick up their sleeve: they are focusing on the customer experience in both their product/service design and business model. These leading companies combine top-down, strategy-driven assessments and bottom-up, data driven insights to gain competitive advantage through customer experience. This course offers the necessary knowledge and skills to allow you to create and implement meaningful experiences.