This course explores contemporary perspectives on creativity and innovation, emphasising their strategic role in building entrepreneurial organisations that can thrive in global markets shaped by evolving technological, social, and environmental trends. Through a blend of theory and practical tools, you will develop the skills to manage innovation processes and drive sustainable competitive advantage. Key topics include the innovation imperative, creative problem-solving approaches, innovation management strategies, and methods for measuring innovation performance. By the end of the course, you will be equipped with the skills and frameworks needed to effectively lead and manage innovation in dynamic business settings.