Marketers today must be concerned with meeting societal as well as consumer and corporate needs. In this course, you will examine a range of emerging, topical and contentious issues across marketing and society. Through these, you will evaluate marketing's role and impact on society and the social and ethical responsibilities of marketers. We will also examine debates and theories about consumer society, enabling you to critically analyse and reflect on your role, identity, and practices as a consumer. On completion of this course, students will have a deeper understanding of recent developments in marketing theory and practice and be able to articulate a range of views about issues of key importance to contemporary marketing.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

23. Ethics and integrity

You will also work towards developing the following AMI professional competencies:

19. Sustainability

21. Communications

25. Resilience