This course covers aspects of human psychology that are essential for business to understand the decisions of various stakeholders, including competitors, customers, shareholders, employees, partners and regulators. You will discover how people in business and the economy make decisions individually and in groups, as well how they are affected by these decisions.

The focus will be on the cognitive and social processes that underlie decision making by individuals and businesses. Topics will include judgment, perception, information processing, motivation, emotion, attitude formation and change. Insights from these topics will be applied to practical issues across the business domain, including marketing, finance, management and strategy, and how business decision making affects society and the environment.