Course Summary
Success in business is about making good decisions. This can be very challenging under 'strategic interdependence' - the influence of competitors, business partners, customers, shareholders and government on each other. This course introduces tools from business economics and psychology to address such strategic choice.
Game theory provides you with the tools to recognise and understand strategic situations, to predict others' behaviours and to design appropriate strategic and tactical responses. Psychology enriches the theory with insights about how people make strategic decisions in practice. Knowledge of these approaches helps decision makers to be better informed through systematic and evidence-based thinking. In this course, you will be introduced to these approaches and their application to business problems and managerial decision making. You will also become familiar with main theoretical concepts and tools and their application in hands-on and case-based analysis.