This course is intended to encourage you to reflect and apply the managerial capabilities required in the face of the digital revolution. The course focuses on digital innovation and transformation, adoption of an entrepreneurial mindset to understand and apply digital entrepreneurship management within existing organisations, and the start-up of new digital ventures.

The course examines the business application of concepts drawn from the key literature on digital innovation. You will develop your understanding of how digital entrepreneurship contributes to the digital economy, the trends and issues affecting digital entrepreneurship including digital technologies and digital innovation, facilitators and barriers to digital entrepreneurship and intrapreneurship and the differing requirements for success in various countries and regions.

You will develop your understanding of what is required to succeed as a digital entrepreneur in both existing businesses and innovative new start-ups, and how to manage and lead these organisations in an ethical and sustainable manner.