The importance of a leader's personal, social, and organisational identity is directly relevant to how that leader is perceived by followers and has strong implications for levels of employee organisational commitment and loyalty. Issues of authenticity and personal branding relate not only to identity but also to wellbeing for both leaders and followers.

This course is designed to equip students with an understanding of key issues and skills required to express who they are as a 'personal brand' and to authentically lead organisations and employees. You will identify your own strengths and discover your own style, with the objective of developing an honest and consistent 'brand' of leadership. The exploration of personal branding will also focus on how to increase digital presence and influence and how to boost digital networking opportunities.

The course will examine contemporary key literature relevant to personal brands and authenticity. In this course you will be connected with new conversations exploring contemporary leadership issues such as: what it means to be authentic; personal, social, and organisational identities and their alignment; the importance of a disentangled self-narrative; recognition of personal values and personal purpose; becoming an entrepreneur of identity for oneself and for others; formulating and articulating a personal brand; authentic communication; and leading when you are not prototypical.