Course Overview

Course Title: Introduction to Fashion Marketing
Credit Points: 12
Nominal Hours:
Course Coordinator: Dr Julie Gork
Course Coordinator Phone:
Course Coordinator Email: julie.gork@rmit.edu.au
Course Summary

In this course you will be introduced to the principles of fashion marketing. You will analyse national and global fashion brands, across the spectrum of market levels. You will develop the analytical skills necessary for the development of e?ective and professional fashion marketing plans. You will collaborate to plan creative fashion marketing solutions.

Full Course Information
View detailed overview on Course Guide