The aim of this course is to examine the process of establishing a new fashion brand, label or startup enterprise. You will research appropriate market data, identify problems and opportunities and identify prospective consumers. You will develop a value proposition and position it against competitors’ offerings. Plans will be created for the branding, marketing, operational and financial aspects of the new business enterprise. These will be supported by the development of a launch strategy and marketing collateral. 

This course includes Industry Partnered Learning (IPL), Career Development Learning (CDL) and Industry Embedded Activities. The course incorporates engagement with industry professionals and organizations. Through practical, industry-embedded activities, you’ll deepen your understanding of the intersection of sustainability and fashion while building networks to support your professional journey.