This course is a learning experience that includes two of RMIT Online's Future Skills short courses. It focuses on two important capability areas for digital communication professional - Artificial Intelligence (AI) and Customer Experience Strategy and Design.

AI refers to the intelligence demonstrated by computer systems in contrast to human intelligence, where computers interpret data and perform cognitive tasks such as making decisions. The AI Strategy component of the course focuses on equipping you with foundation AI concepts, ethics and applications including AI fundamentals, AI tools from Amazon Web Services, Natural Language Processing and robotics, machine learning and Neural Networks.

The Customer Experience Strategy and Design Course will prepare you with the capability to develop innovative, memorable and delightful customer experiences. Learn how to develop CX strategy including the creation of personas, conducting customer interviews, and mapping customer journeys. You will align the strategy for business fit, develop KPIs and plan for implementing change.