This course is a learning experience that includes two of RMIT Online's Future Skills short courses. It focuses on two important capability areas for digital communication professional - Digital Marketing Strategy and Implementing Digital Marketing Campaigns.

The digital marketing strategy component of the course focuses on enabling students to research, design and develop effective digital marketing strategies. You will develop several modern and practical methods of marketing using key digital tactics and techniques, identify customer business behaviour and segmentation, and develop Search Engine Optimisation (SEO) and Search Engine Management (SEM) strategies and social media campaigns.

The implementation of digital marketing campaigns component of this course enables students to take strategy capability and devise clever marketing tactics on various digital marketing channels, including but not limited to Google Ads, Facebook Ads, Google Analytics, email tools and website optimisation with industry case studies embedded in the learning experience throughout.