This course develops critical, ethical and innovative thinking as the core cognitive foundations of effective innovation and strategy. It focuses on the individual decision-maker and the mental processes that shape how people interpret information, evaluate dilemmas and generate novel ideas. Students examine how cognitive patterns, biases and assumptions influence their reasoning and learn how deliberate reflection can strengthen analytical and creative capability. These skills are deepened through critiques of real-world cases, reflective self-assessments, and an applied collaborative in-class group project.

You will also learn to critique a range of evidence sources—including datasets, journal articles, reports and other forms of information—by identifying key arguments, analysing supporting claims and questioning the assumptions that underpin discussions of creativity and innovation. The course introduces ethical dilemmas that arise in contemporary innovation contexts and guides you in applying structured ethical frameworks to form responsible judgements. You will evaluate creativity theories and consider their implications for strategic practice, while developing the capacity to produce informed, innovative and responsible solutions