Course Summary
The growth in organisations' ability to collect large amount of data present challenges of unlocking value from such data. Organisations that are capable of unlocking insights from business data are able to improve the decision-making, inform the strategy, thus achieve sustained competitive advantages.
This course is designed to equip you with the advanced models, methods, and tools required for a deep understanding of the latest business analytics techniques. Artificial intelligence, machine learning, heuristics and patterns matching are introduced to cater for the need of the business analytics in modern organisations for unlocking value from business data. Different business problems are chosen to illustrate the effectiveness and applicability of these business analytics techniques.