Customer Experience (CX) is the impression your business leaves with customers at every exposure and interaction they have with you. Nurturing customer relationships through optimising the customer experience builds brand loyalty and is a key strategy for delivering your competitive advantage.

In this course you will develop an understanding of customer experience design as a method and process used to create and implement meaningful experiences. You will utilise a broad range of marketing knowledge and skills into a comprehensive framework for designing customer experiences, creating successful experiential marketing strategies and driving competitive advantage.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

2. Customer experience

You will also work towards developing the following AMI professional competencies:

3. Strategy