Our community comprises organisations of varying types- large and small businesses, government agencies, social enterprises, clubs and associations. All of these organisations use marketing to communicate important messages to their key stakeholders. This course will introduce marketing theory and frameworks. Students will be asked to consider how businesses communicate their objectives and promote their goods and services to influence stakeholder behaviours in globalised multicultural societies. In this course you will describe and analyse the role played by businesses in a society. Focusing on marketing, students will analyse corporate culture and indicators of business performance.