Course Summary
In this course you will engage with language and culture-related issues which impact the management of international organisations, as well as strategies for language management in multinational and international organisations. Through the use of a number of case studies from global organisations you will develop an understanding of the impact of language diversity on global operations.
Topics will include:
- language in the workplace - a knowledge management perspective
- the relationship of language, culture and management in the development of language strategies for international organisations
- communication in multinational organisations
- managing language diversity in global business teams
- language management strategies for foreign subsidiaries
- translation markets; the implications for global/local marketing
- linguistic auditing; matching an organisation's language capabilities with its strategic needs.