Course Summary
In this course you will?engage with?language and culture-related issues which impact the management of international organisations, as well as?strategies for language management in multinational and international organisations.?Through the use of a number of case studies from global organisations you will develop an understanding of the impact of language diversity on global operations. ?
Topics will include:
- language in the workplace - a knowledge management perspective??
- the relationship of language, culture and management in the development of language strategies for international organisations??
- communication in multinational organisations??
- managing language diversity in global business teams??
- language management strategies for foreign subsidiaries??
- translation markets; the implications for global/local marketing??
- linguistic auditing; matching an organisation's language capabilities with its strategic needs.??