In this course, you will be introduced to the role research plays within the user experience domain. You will learn how to evaluate and implement research tools and activities to effectively articulate and interpret the 'problem space' and shape findings and insights for your client.

You will develop an understanding of how research is used in competitor analysis, user interviews, observations, surveys, testing and analytics in order to deliver a suitable user experience.

Project scoping protocols (including privacy, ethics and data management) are reviewed to look at how to support your organisation to deliver evaluative and generative modes of research to enhance the user experience.