This unit describes the skills and knowledge required to develop the conceptual aspects of any creative practice, including through the processes of evaluation, critical thinking and research. It involves evaluating own practices, developing ideas for creative work and integrating these in a professional context.

The unit applies to those who work in any creative form. At this level, practitioners engage with ideas as a fundamental part of the day-to-day process of creating work. Ideas and thinking are integral to the practical exploration of materials, processes and techniques, but hold a special place in the creative process.