Copywriting is the art of writing persuasively for business and communications. In this course you will explore a broad range of copywriting, from advertising and marketing to corporate writing copy. You will learn how to tailor messages for specific audiences and purposes, and craft language for maximum impact. You will learn techniques for structuring copy, writing headlines, and identifying features and benefits. You will explore the interplay between text and visuals to best select images and audio-visual material for persuasive purposes. You will also learn how to work to a client's brief and within a specified style or brand, and learn the art of storytelling in creative and business contexts.

This course is titled Writing Copy and comprises two competencies, which are co-delivered and co-assessed: