Great advertising campaigns are inspired by insights about consumers and brands and how the two interact. The most important decisions are what to say, (message strategy); and how best to reach your target audience (media strategy). The growth of digital technology and social media has created many more media options for advertisers and their agencies to effectively and efficiently reach their target audience.

In this course, you will examine international and local advertising campaigns and specifically campaigns that have built a strong brand connection with consumers. The role and function of strategic and media planners will be explored, including how they transform research data into strategic insights and then use these insights as the foundation for their message and media choices.

As part of the course, you will undertake learning activities and/or assessment to engage and connect you with industry relevant to your current studies. Specifically, you will be given the challenge of developing and pitching an advertising campaign in response to a live client brief.