Working in fast paced, agency-simulated teams you will manage a live campaign from concept development through to implementation. Creative and strategic mentors from industry will guide you through this process, whilst you reflect, critique and build on your interpersonal and project management skills.

Through both theory and practice you will develop a stronger sense of your career direction as well as confidence in client management, team collaboration, presentations, interviews and networking. By the end of the course you will have a digital portfolio containing your work as evidence of your advertising skills and personal attributes.

This is the designated Work Integrated Learning (WIL) course for BP354 Bachelor of Professional Communication. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.