Everyday digital communication and smart technology use generates a staggering volume of data that can be used by communication industries and government agencies to predict future activities, describe consumer practices, and develop new ways to engage people.

In this course you will examine data analytics across a range of settings; from marketing and business through government services to the creative industries. You will investigate social and cultural influences on attitudes, perceptions and behaviour. You will also examine how data analytics can be used to inform strategic communication, media planning and ethical decisions, as well as understand the limitations of data.

As part of this course, you will undertake learning activities/assessment to engage and connect you with industry relevant to your current studies.