In this course, you will explore how the role of PR fits inside organisations such as not-for-profit, government and corporate. You will investigate the interrelationship between different business functions, including marketing, human resources and corporate affairs.

In the course you will also examine internal and external modes of communication and relationships, and how they contribute to an organisation's goals and objectives. You will develop the knowledge and skills to design collateral that addresses social, ethical and regulatory frameworks and meets community engagement expectations.