In this course you will explore two questions: What is the purpose of public relations in a globalised, digital, and unpredictable world? And how can public relations contribute to social responsibility in this (same) unpredictable world?

You will draw on public relations concepts and examples of professional practice to develop your knowledge of the processes and purposes of public relations. You will analyse current campaigns to identify how the field contributes to organisational and social conversations and debates.

As part of this course, you will undertake learning activities/assessment to engage and connect you with industry relevant to your current studies.