Course Summary
This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation.
It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets.
This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation's content marketing strategy.