Course Summary
This unit describes the skills and knowledge required to plan, implement and manage social media conversion strategies to achieve an organisation's marketing goals and foster an ongoing relationship with its target audience.
It requires the ability to build landing pages that entice visitors to complete an action; to serve retargeting advertisements that appear in social media feeds after someone has interacted with the business; and to build marketing emails to nurture prospects.
This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for planning, implementing and managing conversion strategies, which may include copywriting, web asset development, retargeting and email marketing.