The role of the art director in advertising is to add aesthetic value and clarity to an advertising idea. In this course you will explore visual communication theory, and how advertising art direction works to enhance advertising campaigns, adding value, clarity and differentiation in crowded media environments.

This practical course integrates communication theory, visualisation, and art direction practice as you translate conceptual creative advertising ideas into art-directed executions across various advertising channels and contexts. You will explore social, ethical and environmental issues relevant to art direction, and the currency of visual media in contemporary global advertising.

As part of the course, you will undertake learning activities and/or assessment to engage and connect you with industry relevant to your current studies.