Copywriting is the craft of writing for advertising with the aim of connecting with target audiences

In this course you will explore how the spoken and written word is used in advertising to effectively communicate and persuade. You will develop your own skills in writing such as crafting compelling headlines, persuasive texts and engaging scripts and scenarios. The course will develop your story-telling and communication skills for diverse media platforms.

As part of the course, you will undertake learning activities and/or assessment to engage and connect you with industry relevant to your current studies.