Artificial Intelligence (AI) has critical implications for many aspects of marketing. While generative AI tools have become popular among end-users, AI has many uses that may not always be seen or understood by consumers. AI has the potential to empower creative marketing practices, predicting future trends, and even personalisation at broad scale.

Through this course, you will explore the broad-reaching implications of AI for marketers, beginning with defining the different types of AI and their applications. You'll also learn practical tips for maximising the value of AI for marketers, while navigating relevant ethical and privacy concerns that AI raises.