In this course, you will explore the development and implementation of effective brand strategies. The course integrates contemporary design skills with critical thinking and innovation, emphasising the role of audience-centred approaches and strategic planning in the design of brand communications. You will learn how to survey competitive landscapes and recognise key differentiators, identify stakeholders and target audiences, and communicate the essence and attributes of a brand and its values and mission. This course is part of the Branding minor and major in the BP115P26 Bachelor of Graphic Design.