In this course, you will study the creation and documentation of comprehensive identity systems. The course integrates a knowledge of the histories and theories of branding and identity design with contemporary design skills, to explore the conceptual foundations and practical applications of identity programs. You will learn how to cohesively develop the visual and verbal components of an identity system, to ensure consistent brand communication across all touchpoints. This course is part of the Branding minor and major in the BP115P26 Bachelor of Graphic Design.