In this course, you will explore the foundational methods and principles of service design. The course integrates theories of human-centred design with practical skills, focussing on real-world service design applications. You will learn how to transform stakeholder insights and market research into customer personas and journey maps, using tools such as affinity diagrams, service blueprints, and prototypes. These techniques will enable you to design empathetic and effective service experiences that align with organisational objectives. This course is part of the Experience Design minor and major in the BP115P26 Bachelor of Graphic Design.