In this course, you will learn how to conduct research to generate user insights that inform experience design practice. The course integrates contemporary design skills with critical thinking and innovation, with a focus on empirical methods and co-design principles. You will learn essential ethnographic methods such as interviewing to understand users' behaviours, needs, and pain points, and you will use observational approaches such as service safaris to analyse the strengths and weaknesses of existing experience design solutions, which you will synthesise into actionable insights. This course is part of the Experience Design minor and major in the BP115P26 Bachelor of Graphic Design.