This course will enable you to research, analyse and critique online fashion businesses by critically investigating practical applications relevant to current global practices. You will develop a digital strategy for a fashion business by analysing the customer experience, different e-commerce systems, online marketing, campaign and promotional development, reporting and analytics, multi-channel opportunities, marketplaces, key trends and technological innovations.

If you are enrolled in this course as a component of your Bachelor Honours Program, your overall mark will contribute to the calculation of the weighted average mark (WAM). See the WAM information web page for more information.