This unit describes the performance outcomes, skills and knowledge required to style fashion for media advertising campaigns according to a commercial brief. It requires the ability to interpret the brief requirements for creative ideas, locate resources, collaborate with creative team, style and fit garments during production, complete post-production activities and evaluate and promote media styling work. This unit applies to wardrobe or fashion stylists, working freelance or for a media enterprise, who select clothing for actors in television or models in print advertising campaigns, that may include brand specific websites or e-commerce. These stylists are often part of a larger creative team assembled by the client, collaborating with the director/photographer, hair stylist and makeup artist to put together a particular look or theme for the specific project, often under constraining timelines. They are required to respond to commercial briefs, which are usually developed by advertising agencies.

This unit is delivered and assessed with GRAP5409C (CUADES512) Establish, negotiate and refine a Design Brief