In this course, you will explore customer focused and brand oriented omnichannel retail strategies that luxury and premium fashion brands employ to create seamless experiences across diverse channels. 

You will examine how to design and manage integrated omnichannel strategies that maintain brand prestige while meeting contemporary consumer expectations for convenience and personalisation.  

You will analyse how luxury brands balance exclusivity with accessibility, create memorable in-store experiences, and leverage technology to enhance brand perception.  

This course is part of the Minor ‘Luxury Fashion Business’.