In this course, you will explore fashion product marketing and branding across international markets. You will investigate global marketing strategies, cross-cultural consumer behaviour, international market entry approaches, and the adaptation of marketing communications for different regions.  

You will examine how fashion brands navigate globalization while maintaining consistency of brand identity. You will also develop skills in creating culturally sensitive yet commercially effective marketing strategies.  

There will be a focus on emerging markets, sustainability communication, and the integration of digital and social media platforms in global fashion marketing. 

This course is part of the Major ‘Global Fashion Business’ and Minor ‘Global Fashion Business’.