This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with artificial intelligence (AI) with the aim of achieving marketing objectives for an organisation. 

It requires the ability to build paid social media advertising strategies and build effective advertising campaigns and creative assets. It also requires the ability to set up accurate tracking and conversion events and to analyse performance data and optimise campaign delivery using insights and automation. 

The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.