In this course you will examine the role of creativity in advertising. This will include theories, relationship between creativity and effective communication, and the application of practices to produce creative advertising concepts and campaigns. 

You will explore theories, processes and techniques to foster creative practice in Advertising. You will analyse examples of creative advertising and experiment with different techniques as you develop your advertising practice. You will apply these principles, practices and technologies to generate creative and effective solutions to communication problems across various advertising channels and contexts.