This course introduces you to the omnichannel fashion retailing sector with an overview of local and global brands. Omnichannel retail is the provision of seamless shopping experience across physical and digital spaces. You will examine types of retail formats and ownership models and the different ways in which retailers can be classified. You will examine what services retailers offer and the specific functions they perform. The role of visual merchandising is evaluated within the changing omnichannel experience. 

This course is part of the Minor ‘Fashion Buying’.