Salesforce Marketing Cloud Email Specialist
Master CRM marketing and practically apply your skills in a marketing demo environment. Gain the required expertise to excel in the Salesforce Marketing Cloud exam.
The cutting-edge skills you’ll learn are rigorously assessed and recognised by both a leading university and key employers in the field of study through a digital credential.
- Identify the role of CRM marketing in the 21st century and outline critical success factors
- Synthesise elements of the modern marketing mix
- Design a strategic campaign in alignment with business objectives
- Apply Salesforce Marketing Cloud to an email marketing campaign
- Develop a marketing campaign implementation plan
- Communicate your plan to a diverse range of stakeholders and business contexts
- Critically reflect on organisational responsibilities of customer privacy and ethical uses of data
By the end of the course you’ll:
- Complete an email marketing campaign including establishing goals, the target audience, and intended outcomes
- Create a series of three emails to execute including A/B tests and measure results
- Be prepped to take the Salesforce Marketing Cloud accreditation exam.