AU$15,840 (2025), FEE-HELP available*
AU$15,840 (2025)
Please use plan code GC183O in the application system for this degree.
Build the confidence and capabilities needed to lead impactful change, driving your organisation’s digital marketing transformation. By harnessing advanced technologies and consumer insights, you will create strategies that drive success and resonate with your target audience.
Next intake
5 May
Applications close for next intake
28 April
Future intakes
Devise and lead digital and technology transformation in marketing to best deliver on an organisation's marketing objectives.
Co-designed with industry leaders R/GA to deliver real-world insights in course materials and assessments.
Gain your certification in as little as 8 months, thanks to our innovative intensive learning structure.
The Graduate Certificate in Digital Marketing Leadership is designed for marketers ready to take their expertise to the next level in a rapidly evolving digital world.
Consumers’ expectations are shifting towards personalised experiences, and the demand for innovative marketing strategies has never been greater.
Through collaboration with industry leaders, our Graduate Certificate in Digital Marketing Leadership will give you hands-on experience in leveraging data analytics to derive actionable consumer insights, enabling you to optimise marketing performance.
You will also learn to assess your organisation's digital maturity, identifying critical areas for improvement and creating strategies to bridge gaps in digital capabilities.
By the end of the Graduate Certificate in Digital Marketing Leadership you will be able to:
By gaining expertise in assessing and closing gaps in digital maturity, you will be ready to lead strategies that drive growth and innovation across different industries.
As companies prioritise digital transformation, demand for marketing leaders who can harness data and technology continues to rise, offering exciting pathways for advancement.
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
This forward-thinking program will enable you to utilise data and technology, sharpen your skills in creating customer-focused experiences, and give you exposure to essential digital marketing tools and media channels.
You’ll learn how to leverage data science and analytics to solve problems, working with real data to create tailored analytics solutions.
The 4 courses that make up the Graduate Certificate in Digital Marketing Leadership are:
In this course, you will evaluate and develop customer-centric, or customer-first strategies that grow customer and business value leveraging digital communication tools and media channels.
Initially, students will learn about the purpose and application of fundamental digital marketing tools and media channels such as search engine marketing, online public relations, online partnerships, display advertising, email marketing, and social media marketing.
The remainder and majority of the course focuses on customer ecosystem thinking, mapping and improving customer experiences both online and offline such as building customer journeys, programmatic targeting, multi-moment personalised targeting, personalised content development and automation.
Students will be able to select the right digital tools to be used as strategic resources and know how to measure and optimise marketing spending.
The course also discusses data usage, protection policies, and other managerial issues.
Upon completion of this course, students should be able to understand how advanced digital communication tools or media channels are used as strategic resources to improve customer experience and marketing performance and be able to recommend an omnichannel customer experience strategy.
This course introduces students to the capabilities of data science and analytics tools to solve problems at the interface of organisations and consumers.
In this course you will make the kinds of proposals, reports and presentations that are used in a business context.
During this course you will critically evaluate the published literature and use case studies to design creative analytics approaches that improve a product or service and/or measure the effectiveness of marketing strategies.
You will also learn how to appropriately communicate consumer analytics strategy to identified stakeholders.
The course provides a holistic understanding of the emerging marketing technology (MarTech) landscape, including the data, technology and platform ecosystem.
By understanding the trends driving that landscape, marketing leaders will be open to ‘emerging technologies’ and be able to identify the value and relevance of MarTech to organisations, i.e. a Market Landscape Analysis report with Concept Map.
The focus of the course is on developing proposals for implementating suitable MarTech stack use cases, which will enable students to achieve marketing objectives.
Upon completion of this course, students should be able to understand the emerging marketing technology landscape, the drivers and barriers to the digital transformation of marketing functions, and be able to recommend solutions that provide value to the business and its stakeholders.
This course covers the key elements of digital marketing transformation, in relation to the digital business transformation of organisations.
Marketing leaders need to assess the organisation’s digital marketing maturity and readiness for transformation and devise a plan to address key enabler gaps relating to people, process and technology.
Then, they can construct a digital marketing transformation strategy and evaluate its feasibility and implications for the organisation.
Upon completion of this course, students should be able to assess digital maturity, people, processes and technology of the organisation, and be able to formulate and communicate plans to mature or transform the digital capability of a marketing function to create business and customer value.
To be eligible for the Graduate Certificate in Digital Marketing Leadership, you must have:
If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have 5 years of full-time experience working in a marketing role.
All applicants will be required to submit a curriculum vitae (CV).
*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
You must meet the University’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program.
Upon successful completion of the Graduate Certificate in Digital Marketing Leadership you will be eligible to continue your studies in the Online Master of Business Administration (MBA) with 48 credit points (4 courses) worth of credit.
Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program, subject to RMIT admission and credit policy and processes.
You may be eligible for further credit. Exemptions from this program will be assessed consistent with the principles of the RMIT Credit Policy.
RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.
To be eligible for the Graduate Certificate in Digital Marketing Leadership, you must have:
If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have 5 years of work experience.
All applicants will be required to submit a curriculum vitae (CV).
All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements and are required to provide current evidence of English language proficiency for admission to RMIT University (see English language requirements below).
*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
To study this course you will need to complete one of the following English proficiency tests:
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus at RMIT University Pathways (RMIT UP).
RMIT’s Online Graduate Certificate in Digital Marketing Leadership does not meet Australian Student Visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.
Upon successful completion of the Graduate Certificate in Digital Marketing Leadership you will be eligible to continue your studies in the Online Master of Business Administration (MBA) with 48 credit points (4 courses) worth of credit.
Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program, subject to RMIT admission and credit policy and processes.
You may be eligible for further credit. Exemptions from this program will be assessed consistent with the principles of the RMIT Credit Policy.
RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.
In 2025, the annual student contribution amount (tuition fee) you will pay for the standard year of full-time study in the Graduate Certificate in Digital Marketing Leadership is:
^Fees apply to 2025 only and are adjusted on an annual basis. Typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.
For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.
You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.
Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme. FEE-HELP is for eligible full-fee paying students and allows you to defer payment of your tuition fees to the Australian Tax Office up to your HELP limit.
You may be eligible to apply to defer payment of the student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying.)
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice. For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a degree.
HELP loans are not available to international students.
In 2025, the annual student contribution amount (tuition fee) you will pay for the standard year of full-time study in the Graduate Certificate in Digital Marketing Leadership is:
^Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.
For information on how to apply for a deferral, withdrawal or refund please see deferrals and withdrawals.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is AU$365.
You may also be required to purchase other items related to your program, including field trips, textbooks, and equipment. These additional fees and expenses vary from program to program. Find out more about calculating your actual SSAF.
Dr. Kevin Nguyen is the Program Manager for Online Programs and Courses at The Business School, RMIT University Vietnam. In this role, he is responsible for driving the digital transformation of the curriculum across all courses at The Business School, facilitating their transition into a blended learning model.
He has also been a lecturer at RMIT since 2012, lecturing in logistics and supply chain management, marketing, business management, and information technology.
Dr Kevin has over 14 years of international experience in retail, IT, and logistics industries in the United States with various management roles including IT manager, retail store manager, and business owner.
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Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.