GRADUATE DIPLOMAS
Graduate Diploma in Marketing
Domestic,International
Plan code:
GD094
Duration:
1.5 years full-time or part-time equivalent
1.5 years full-time or part-time equivalent
Campus:
City Campus
CRICOS Code:
014891M
Program Structure
To graduate you must complete the following: It is recommended you follow the sequence of courses as presented. Part-time students will complete each stage over two semesters and are advised to follow the order of courses as presented.
All courses listed may not be available each semester.
Stage A of Program
Complete the following Four (4) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Marketing Management | 12 | MKTG1100 | City Campus |
| Consumer Behaviour | 12 | MKTG1101 | City Campus |
| Marketing Communication Strategy | 12 | MKTG1103 | City Campus |
| Marketing Research | 12 | MKTG1104 | City Campus |
AND
Stage B of Program
Complete the following One (1) Course:
ANDSelect Three (3) Courses from the following Marketing Electives:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Strategic Marketing | 12 | MKTG1215 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation | 12 | MKTG1311 | City Campus |
| Financial Decision Making | 12 | BAFI1100 | City Campus |
| Interactive Marketing | 12 | MKTG1105 | City Campus |
| Services Marketing | 12 | MKTG1112 | City Campus |
| Brand Management | 12 | MKTG1126 | City Campus |
| Environmental Marketing | 12 | MKTG1127 | City Campus |
| Business to Business Marketing | 12 | MKTG1209 | City Campus |
| International Marketing | 12 | BUSM1588 | City Campus |
| Practice Based Marketing Research Project 1 | 12 | MKTG1263 | City Campus |
