MASTERS BY COURSEWORK
Master of Marketing
Domestic,International
Plan code:
MC197P15
Duration:
2 years full-time or part-time equivalent
2 years full-time
Campus:
City Campus
CRICOS Code:
077512F
Program Structure
To graduate you must complete the following. All courses listed may not be available each semester.
Year One of Program
Complete the following Four (4) Courses:
ANDSelect and Complete Four (4) of the following Option Courses:
Course Title | Credit Points | Course Code | Campus |
---|---|---|---|
Marketing Management | 12 | MKTG1100 | City Campus |
Consumer Behaviour | 12 | MKTG1101 | City Campus |
Marketing Communication Strategy | 12 | MKTG1103 | City Campus |
Marketing Research | 12 | MKTG1104 | City Campus |
Course Title | Credit Points | Course Code | Campus |
---|---|---|---|
Product Innovation | 12 | MKTG1311 | City Campus |
Interactive Marketing | 12 | MKTG1105 | City Campus |
Services Marketing | 12 | MKTG1112 | City Campus |
Brand Strategy | 12 | MKTG1126 | City Campus |
Sustainable Marketing | 12 | MKTG1127 | City Campus |
Business and Network Marketing | 12 | MKTG1209 | City Campus |
Customer Experience Design | 12 | MKTG1373 | City Campus |
Marketing Analytics | 12 | MKTG1474 | City Campus |
Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
International Marketing | 12 | BUSM1588 | City Campus |
AND
Year Two of Program
Select and Complete Five (5) of the following Option Courses:
ANDComplete the following One (1) Capstone Course:
ANDSelect and Complete Two (2) Courses from any:University Postgrad Elective
Course Title | Credit Points | Course Code | Campus |
---|---|---|---|
Product Innovation | 12 | MKTG1311 | City Campus |
Interactive Marketing | 12 | MKTG1105 | City Campus |
Services Marketing | 12 | MKTG1112 | City Campus |
Brand Strategy | 12 | MKTG1126 | City Campus |
Sustainable Marketing | 12 | MKTG1127 | City Campus |
Business and Network Marketing | 12 | MKTG1209 | City Campus |
Customer Experience Design | 12 | MKTG1373 | City Campus |
Marketing Analytics | 12 | MKTG1474 | City Campus |
Advanced Digital Marketing | 12 | MKTG1472 | City Campus |
International Marketing | 12 | BUSM1588 | City Campus |
Course Title | Credit Points | Course Code | Campus |
---|---|---|---|
Strategic Marketing | 12 | MKTG1215 | City Campus |