BACHELOR DEGREES
Bachelor of Business (Marketing) (Applied)
Domestic
Plan code:
BP141P9
Duration:
Domestic students: 4 years full-time; 8 years part-time; International student: 4 years full-time
Domestic students: 4 years full-time
Campus:
City Campus
CRICOS Code:
063201C
Program Structure
To graduate you must complete the following: All courses listed may not be available each semester
Year One of Program
Complete the following Eight (8) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Accounting in Organisations and Society | 12 | ACCT1046 | City Campus |
| Business Statistics 1 | 12 | ECON1030 | City Campus |
| Marketing Principles | 12 | MKTG1025 | City Campus |
| Macroeconomics 1 | 12 | ECON1010 | City Campus |
| Prices and Markets | 12 | ECON1020 | City Campus |
| Introduction to Management | 12 | BUSM4176 | City Campus |
| Business Information Systems | 12 | ISYS2056 | City Campus |
| Buyer Behaviour | 12 | MKTG1050 | City Campus |
AND
Year Two of Program
Complete the following Eight (8) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Business Law | 12 | LAW2442 | City Campus |
| Marketing Communication | 12 | MKTG1041 | City Campus |
| Market Research | 12 | MKTG1045 | City Campus |
| Services Marketing | 12 | MKTG1053 | City Campus |
| Digital Marketing | 12 | MKTG1415 | City Campus |
| Applied Marketing Management | 12 | MKTG1069 | City Campus |
| Applied Brand Management | 12 | MKTG1080 | City Campus |
| Marketing and Society | 12 | MKTG1423 | City Campus |
AND
Year Three of Program
Complete the following Four (4) Courses:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Marketing - Work Experience in Industry 1 | 36 | MKTG1244 | City Campus |
| Marketing - Work Integrated Learning 1 | 12 | MKTG1242 | City Campus |
| Marketing - Work Experience in Industry 2 | 36 | MKTG1245 | City Campus |
| Marketing - Work Integrated Learning 2 | 12 | MKTG1243 | City Campus |
AND
Year Four of Program
Complete the following Four (4) Courses:
AND{Select and Complete Four (4) Courses from a Business Discipline minor or Other Discipline minor:Business Discipline Minors Other Discipline Minor ORSelect and Complete Four (4) Courses from:University Elective }
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Product Innovation and Management | 12 | MKTG1092 | City Campus |
| Marketing Business Design Project 1 | 12 | BUSM4377 | City Campus |
| Strategic Marketing | 12 | MKTG1071 | City Campus |
| Marketing Business Design Project 2 | 12 | BUSM4378 | City Campus |
