BACHELOR DEGREES
Bachelor of Business (Marketing)
Domestic,International
Plan code:
BP252
Duration:
3 years full-time or part-time equivalent
3 years full-time
Campus:
City Campus
CRICOS Code:
063200D
Program Structure
To graduate you must complete the following:
All courses listed may not be available each Semester.
Year One of Program
Complete the following Eight (8) Courses:
Course Title | Credit Points | Course Code | Campus |
---|---|---|---|
Business Statistics 1 | 12 | ECON1030 | City Campus |
Prices and Markets | 12 | ECON1020 | City Campus |
Introduction to Management | 12 | BUSM4176 | City Campus |
Marketing Principles | 12 | MKTG1025 | City Campus |
Accounting in Organisations and Society | 12 | ACCT1046 | City Campus |
Macroeconomics 1 | 12 | ECON1010 | City Campus |
Business Information Systems | 12 | ISYS2056 | City Campus |
Buyer Behaviour | 12 | MKTG1050 | City Campus |
AND
Year Two of Program
Complete the following Four (4) Courses:
ANDComplete Two (2) Courses from a Business Discipline minor.Business Discipline Minors AND{Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.Business Discipline Minors Other Discipline Minors OROption 2: Select Two (2) courses from any:University Elective }
Course Title | Credit Points | Course Code | Campus |
---|---|---|---|
Marketing Communication | 12 | MKTG1041 | City Campus |
Market Research | 12 | MKTG1045 | City Campus |
Commercial Law | 12 | LAW2442 | City Campus |
Service Quality | 12 | MKTG1053 | City Campus |
AND
Year Three of Program
Complete the following Four (4) Courses:
ANDComplete Two (2) Courses from a Business Discipline minor.Business Discipline Minors AND{Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.Business Discipline Minors Other Discipline Minors OROption 2: Select Two (2) courses from any:University Elective }
Course Title | Credit Points | Course Code | Campus |
---|---|---|---|
Applied Brand Management | 12 | MKTG1080 | City Campus |
Digital Marketing | 12 | MKTG1415 | City Campus |
Product Innovation and Management | 12 | MKTG1092 | City Campus |
Strategic Marketing | 12 | MKTG1071 | City Campus |