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BACHELOR DEGREES

Bachelor of Business (Marketing)

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Domestic,International

Sorry, this program is not available for local students.

Please contact Info Corner to discuss other study options.

Sorry, this program is not available for international students intending to study on a student visa.

If you hold a different visa type, you may be eligible. Please contact us for more information.

Plan: BP252

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Plan code: BP252
Duration: 3 years full-time or part-time equivalent 3 years full-time
Campus: City Campus
CRICOS Code: 063200D

Program Structure

To graduate you must complete the following:

All courses listed may not be available each Semester.

Year One of Program
Complete the following Eight (8) Courses:
Course TitleCredit PointsCourse CodeCampus
Business Statistics 112ECON1030City Campus
Prices and Markets12ECON1020City Campus
Introduction to Management12BUSM4176City Campus
Marketing Principles12MKTG1025City Campus
Accounting in Organisations and Society12ACCT1046City Campus
Macroeconomics 112ECON1010City Campus
Business Information Systems12ISYS2056City Campus
Buyer Behaviour12MKTG1050City Campus
AND
Year Two of Program
Complete the following Four (4) Courses:
Course TitleCredit PointsCourse CodeCampus
Marketing Communication12MKTG1041City Campus
Market Research12MKTG1045City Campus
Commercial Law12LAW2442City Campus
Service Quality12MKTG1053City Campus
ANDComplete Two (2) Courses from a Business Discipline minor.Business Discipline Minors AND{Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.Business Discipline Minors Other Discipline Minors OROption 2: Select Two (2) courses from any:University Elective }
AND
Year Three of Program
Complete the following Four (4) Courses:
Course TitleCredit PointsCourse CodeCampus
Applied Brand Management12MKTG1080City Campus
Digital Marketing12MKTG1415City Campus
Product Innovation and Management12MKTG1092City Campus
Strategic Marketing12MKTG1071City Campus
ANDComplete Two (2) Courses from a Business Discipline minor.Business Discipline Minors AND{Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.Business Discipline Minors Other Discipline Minors OROption 2: Select Two (2) courses from any:University Elective }
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